Job Information
Nexstar Media Group Strategic Digital Accounts Manager in Baton Rouge, Louisiana
If you are a competitive and passionate sales leader, WGMB (FOX44), WVLA (NBC33), WBRL (CW21) and KZUP in Baton Rouge is searching for a highly motivated and experienced Strategic Digital Account Manager with a proven track record of success. This position is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
Responsibilities:
Serve as the sales digital marketing lead driving revenue from digital marketing services for clients across all channels – streaming, mobile, tablet and web
Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local businesses grow successfully
Lead digital marketing services sales efforts focused on metrics-driven success
Develop media strategies for growth based on overall advertiser goals/objectives
Perform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy
Evaluate KPIs and optimize campaign performance using a data driven approach
Educate advertisers on performance metrics, insights, and how to achieve greater results
Train and collaborate with AEs to enhance their understanding of digital products
Develop local sales strategies in major industry verticals (auto, medical, legal, recruitment) with clear goals and measurable objectives that can be tied to revenue growth
Establish, maintain and grow relationships with advertisers and agencies
Promote and present opportunities that emphasize the benefits and value of Nexstar Media Inc. to potential clients in the marketplace
Consistently communicate with clients on all business activity
Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
Expert solution mapping of client needs to digital marketing solutions
Meet and exceed performance management targets for account activity and revenue generation
Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
Establish key relationships within the local business community to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
BA or BS in Business, Marketing or Advertising preferred
3+ years of digital media sales as well as market and competitive experience in the Baton Rouge DMA preferred
Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy, etc.
Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to sell through consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/broadcast industry
Strategic thinker with strong ability to translate complex ideas into concise and compelling sales narratives
Resourceful, self-motivated and a skillful multitasker
Proficiency in Excel, PowerPoint, Canva and ability to become proficient on in-house sales systems
Valid driver’s license with an acceptable driving record
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.