Job Information
T. Rowe Price Sr. Product Marketing Manager (Model Portfolios) in Baltimore, Maryland
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .
Join us for the opportunity to g row and make a difference in ways that matter to you .
Role Summary
Leads product marketing for significantly large set of products/capabilities of strategic importance within a segment/country. Develops the marketing strategy and vision for value proposition, messaging, target audience profile, and campaigns with a focus on the client experience journey and needs. Analyzes client requirements to prioritize product focus and may inform product offerings for product development and product management. Works closely with all key stakeholders, including, but not limited to country/segment leaders, PM/PSs, and Asset Class Product Managers, Sales and Marketing teams. Requires deep client knowledge and asset management experience.
Responsibilities
Establishes the strategic approach for marketing and monitoring a suite of model portfolio products and the Firm’s capabilities based on the US Intermediary segment’s goals and objectives. Integrates the demands of various audiences, the competitive landscapes, and the industry environment to develop product marketing plans and executes on these plans.
Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with segment leads. Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
Develops differentiated value propositions and messaging for segments based on deep understanding of T. Rowe Price’s model portfolio capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences. May develop custom collateral for specific target audiences.
Understands the business objectives within a segment to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership. Develops custom content for specific target audiences.
Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.
Qualifications
Required:
Bachelor's degree or the equivalent combination of education and relevant experience AND
8+ years of total relevant work experience
Preferred:
Knowledge of model portfolio products and their application to US wealth advisor market.
Experience working in the asset management or wealth management business
Strong writing and communication skills
Experience in the development of digital content
Demonstrated ability to think critically and challenge stakeholders
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to two days per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$120,000.00 - $205,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$132,000.00 - $225,000.00 for the location of: Washington, D.C.
$150,000.00 - $256,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role . Base salary is only one component of our total compensation package . Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you .
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits. (https://www.troweprice.com/corporate/us/en/careers/benefits.html)
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.