Jobs for People with MS: National MS Society

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Life at Amplify

As a growing, tech-focused credit union, Amplify Credit Union delivers value to our members through our products and impact to our community through our profits. That unique intersection is one reason

weve been named a Top Workplace{target="_blank"}by theAustin American-Statesmansix years in a row.Were also proud to say that were the only full-service financial institution that

doesnt have deposit fees of any kind{target="_blank"}. Were looking for teammates who are inspired by

our mission{target="_blank"}and ready to

grow their careers{target="_blank"}. As they do, our employees can expect Amplify to uphold our commitments to

culture, community, inclusion, and more{target="_blank"}.

Position Summary

The Email Marketing Coordinator helps drive the strategy for members communication at Amplify Credit Union. Through member-facing channels like our email marketing and online banking platforms, the Email Marketing Coordinator works to develop marketing campaigns that will encourage new and existing members to explore new products and services at the credit union. This person will oversee the intersection of our data platforms and our email marketing campaigns, requiring a strong combination of analytical and creative skillsets.

RESPONSIBILITIESinclude the following. Other duties as assigned.

• Develop and execute comprehensive email marketing strategies that align with the company's goals and objectives.
• Collaborate closely with cross-functional teams, including our retail and real estate teams, to create compelling email campaigns that resonate with our audience.
• Plan and oversee the execution of segmented email campaigns, A/B testing, and other optimization strategies to maximize open rates, click-through rates, and conversions.
• Utilize Salesforce Marketing Cloud to manage email lists, segmentation, scheduling, and delivery.
• Monitor and analyze email campaign performance metrics, providing regular reports and insights to the marketing leadership team.
• Stay up to date with industry trends and best practices in email marketing, recommending innovative strategies to improve campaign effectiveness.
• Develop complementary member-facing campaigns across other digital channels (such as in-branch advertising and online banking advertisements).
• Collaborate with the marketing team to integrate email campaigns with other marketing initiatives, ensuring a cohesive customer experience.
• Upholds credit union policies and procedures and champions organizational culture both internally and externally

Supervisory Responsibilities

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

1-3 years of email marketing experience, with a track record of planning, executing, and optimizing successful campaigns.

Certificates, Licenses, Registrations

Must be bondable.

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