Job Information
UNIVERSITY OF TEXAS AT AUSTIN Chief Marketing and Communications Officer in Austin, Texas
Strategic LeadershipCreates and executes strategic communication and marketing plans aligned with Dell Medical Schools mission, vision, and values.Builds execute a comprehensive brand implementation strategy and plan.Develops and leads comprehensive marketing strategies supporting faculty recruitment, clinical program growth, student enrollment, philanthropy, and research visibility.Serves as a trusted advisor to senior leadership on communication strategy, reputation management, and complex issue navigation.Positions the organization as a leading force in academic medicine, education, research innovation, clinical excellence, and organizational impact.Collaborates with leaders across UT Austin, UT Health Austin, and key external partners (Ascension) to ensure unified, impactful messaging across all platforms.Media Relations Overseeds creative direction for multimedia campaigns, organizational storytelling, and digital presence.Cultivates and maintains positive relationships with media outlets and influencers.Serves as a senior organizational spokesperson and prepare university leaders for media engagement.Crisis Communication EffortsLeads proactive media strategies and issues management, including the development of crisis communication plans and transparent communication during crises.Responds swiftly to mitigate negative impacts on the organization's reputation.Provides guidance to senior leaders during crises.Internal CommunicationsEnsures employees are informed and engaged with the organization's mission, values, and initiatives.Fosters a culture of collaboration, transparency, and shared purpose through consistent internal communications to faculty, staff, learners, and clinical partners.Oversees leadership messaging and organizational updates to strengthen internal alignment.Develops internal newsletters, announcements, and other communication materials.Modernization and Upskilling InitiativesLeads the adoption of advanced technologies: Implement AI and automation tools to enhance communication and marketing efficiency and impact.Develops and oversees upskilling programs to ensure the team stays current with industry trends and best practices.Encourages the exploration and integration of digital tools and platforms to improve outreach and engagement.Monitors technological advancements: Stays informed about emerging technologies, assesses opportunities to drive real impact on communication and marketing strategies, and implements as appropriate.Collaborates with IT and other departments: Works closely with IT and other relevant teams to ensure seamless integration of new technologies and tools.Marketing CampaignsPlans and executes marketing campaigns to promote services and initiatives.Utilizes market research, data analytics, and audience insights to continually refine digital strategy.Drives innovation across digital channels, including the website, social media, video content, and digital storytelling platforms.Collaborates with external agencies and vendors.Budgeting and Financial OversightAllocates resources efficiently to support various communication initiatives.Promotes a lean, cost-effective structure focused on organizational integration and continuous improvement.Oversees budgeting, financial planning, and vendor relationships to optimize operations and maximize investments.Monitors budget performance, addressing variances as needed.Marginal or Periodic FunctionsProvides training sessions for staff on effective communication practices, developing necessary training materials and resources.Represents the organization at EventsAttends industry conferences and events as a representative of the organization.Networks with industry professionals and stakeholders.Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency while supporting department-based goals which contribute to the success of the organization; Serves as preceptor, mentor and resource to less experienced staff.Adheres to internal controls and reporting structure.Performs related duties as required.KNOWLEDGE/SKILLS/ABILITIESAnticipates future trends and consequences accurately; has broad knowledge and perspective; is future-oriented.Possesses comprehensive knowledge of communication practices within complex environments, including academic health sciences or healthcare.Demonstrated success in reputation management, brand development, media strategy, and crisis communications.Proven ability to develop and execute integrated communications strategies aligned with enterprise goals.Exceptional executive presence, strategic thinking, and ability to influence and engage senior leaders, faculty, and stakeholders.Strong financial acumen, including experience managing operational and capital budgets.Ability to develop long-term communication strategies and adapt plans to emerging trendsAbility to align communication efforts with organizational goals.Ability to blend people into teams when needed and create strong morale and spirit in the team, sharing wins and successes.Ability to foster a collaborative team environment, recognizing and celebrating team achievements and providing opportunities for team developmentAbility to communicate a compelling and inspired vision or sense of core purpose, talking about possibilities beyond today.Ability to articulate the organization's mission and values clearly and inspire others to support the visionAbility to connect daily tasks to the broader purpose.Ability to relate well to all kinds of people and build appropriate rapport, and constructive and effective relationships.Ability to establish strong relationships with stakeholders and navigate complex interpersonal dynamicsPossesses strong verbal and written communication skills with demonstrated ability to communicate effectively with diverse audiences.Ability to deal with ambiguity and effectively cope with change.