Job Information
Family & Community Services, Inc. Marketing Specialist - Axess Family Services, Development - Full-Time in Akron, Ohio
Marketing Specialist
Job Details
Job Type
Full-time
Akron, OH • Axess Family Services - Development
Description
Marketing Specialist
Full-Time 40 hr/wk
$45,000/year
SCHEDULE: Full time, variable hours
GENERAL STATEMENT OF DUTIES: This position is responsible for assisting in the coordination of marketing and public relations strategies for FCS and its programs. It is dedicated to the promotion of the agency and its programs with an emphasis on increasing engagement of our communities. Additionally, this position will assist with establishing and maintaining brand consistency for FCS programs.
ESSENTIAL RESPONSIBILITIES:
Assist in the maintenance and planning of multiple social media accounts. Assess the effectiveness of all website and social media efforts via tracking, analyzing, and presenting meaningful measurements for both marketing and non-marketing audiences.
Help maintain the agency website and keep all program pages up to date.
Assist in the creation and launch of agency and/or program marketing and fundraising campaigns.
Coordinate the production of print materials, such as business cards and brochures.
Assist with the annual report, as well as the production of written and electronic newsletters.
Assist with managing public relations and media-facing materials for the agency and its programs, while promoting and strengthening brand identity in the community.
Respond to client questions received through website and connect them with appropriate FCS programs.
Represent FCS by participating in community activities, events, and collaboratives, and build relationships with relevant community affiliates as requested or assigned by supervisor.
Ensure marketing and communications materials adhere to branding guidelines.
May be assigned specific program responsibilities in addition to duties described.
Comply with agency policies and procedures, COA regulations, federal and state requirements, and educational/certification/registry requirements.
Other duties as assigned.
QUALIFICATIONS:
Strong written and verbal communication skills.
Experience with marketing and PR strategies, as well as brand promotion.
Experience using social media outlets and analytics.
Ability to balance multiple projects at once while still maintaining a meticulous attention to detail and consistently meeting deadlines.
Ability to perform duties independently and as a team.
Videography and photography experience a plus.
Valid Ohio Driver's License and ability to meet agency requirements for driving insurability if applicable.
Must be able to meet agency requirements for criminal background check (Ohio Bureau of Criminal Identification & Investigation).
Requirements
QUALIFICATIONS:
Strong written and verbal communication skills.
Experience with marketing and PR strategies, as well as brand promotion.
Experience using social media outlets and analytics.
Ability to balance multiple projects at once while still maintaining a meticulous attention to detail and consistently meeting deadlines.
Ability to perform duties independently and as a team.
Videography and photography experience a plus.
Valid Ohio Driver's License and ability to meet agency requirements for driving insurability if applicable.
Must be able to meet agency requirements for criminal background check (Ohio Bure